Search is evolving rapidly. With platforms like ChatGPT, Google's Search Generative Experience (SGE), Bing Chat, and Perplexity delivering conversational, AI-generated responses instead of traditional search result links, businesses need to adapt quickly. Enter Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Small and medium-sized businesses (SMBs) today face an uphill battle in two key areas: growing revenue and improving operational efficiency. These challenges are widespread – a recent U.S. survey found that more than one in three small business owners are worried about hitting their revenue targets. At the same time, internal bottlenecks often hold back growth; over 70% of growing SMBs say operational inefficiencies are their biggest obstacle to scaling effectively.

NutraStat and Cerabeta, leaders in innovative barley beta-glucan fibre supplements, sought to enhance their online presence, improve marketing efficiency, and scale their direct-to-consumer (DTC) sales through Amazon and Shopify. Recognizing the immense potential of their high-quality health products, they partnered with Machine Media to strategically expand their digital footprint and streamline their operations.